Lyndsay A. Richter brings over 25 years of professional experience in marketing, communications and graphic design for local government, non-profit and higher education institutions.  She joined UNC Charlotte in 2009, serving as marketing director for Student Union, Activities, and Recreation before assuming the role of divisional director for Student Affairs Marketing and Communications in 2018.

Prior to her arrival at UNC Charlotte, Lyndsay worked in marketing, design and public art administration with the Charlotte Area Transit System; as communications manager for the Association of Performing Arts Presenters in Washington, DC; and as marketing manager for the Carolina Union at UNC-CH. She also held positions in project management, web design and digital news content. 

Lyndsay holds a B.A. in Journalism (UNC-CH) and M.A. in arts administration (UNC Charlotte). She completed a second master's degree in data science and business analytics from the UNC Charlotte School of Data Science.